Saturday, October 13, 2012

Oracle has developed a China


soup Xun Fang San Francisco reported
Larry Ellison, Bill Gates, Steve Jobs, three people have three flags of the U.S. IT industry. Jobs has left Microsoft's Bill. Gates has been in semi-retirement, more time for charity, only Oracle founder Larry Ellison is still in the battle order he founded Oracle.
staff told reporters: the lectures use of PPT is Larry Ellison himself, because he believes that only own PPT, in order to clearly describe the future of the Oracle.
suits, energetically speech, no one realized that standing on the stage, Larry Ellison, has been 68 years. In people's minds, he was the middle of the night a plane roared across over New York to give up national leaders visiting the scenic met, like surfing, handsome He has to get old.
global IT vendors to embrace cloud computing, mobile Internet has brought opportunities and challenges. Larry Ellison is no exception, cloud computing planning Oracle's future, and the future of the world.
cloud computing, Larry Ellison's another dream, the dream of the 68-year-old
Oracle Cloud World
on the entrance to the main venue, very conspicuous in the the huge 2012 Oracle OpenWorld venue, three Exadata Oracle Exadata X3: software UGG Cove Clearance, server, network and storage combination of hardware and software integrated machine
Larry Ellison (Larry Ellison) frequently mentioned X3, praise to the presence of more than 10,000 listeners X3 performance: parameters in performance than the previous generation X2 least a 50% increase more, run faster, and the amount of storage. Price plus the amount not to raise fares, the X3 price of the same with the X2, for $ 200,000.
one machine in recent years, the core of Oracle's product strategy. After the 2010 acquisition of Sun, Oracle Sun hardware launch of Oracle Exadata X2. Oracle senior vice president and Greater China Managing Director of Pan Shaohai, Oracle middleware, database operations each year to maintain large
growth of about 15%, but the database one machine to maintain an annual doubling growth.
Oracle also released Oracle Database 12c, 12c support multi-tenant database products to be able to connect to multiple databases, shared data storage resources through virtualization technology. The 12c new database will be listed in the beginning of 2013, that time can be used for cloud computing IaaS level Northface Women's Windstopper Jackets.
in this Assembly, social and mobile also become a hot spot. OOW general meeting in 2012, then the characteristics of the social, mobile, big data into the cloud computing solutions.
for social, Oracle launched a social relationship management suite (Oracle Social Relationship Management Suite, SRM). For mobile, Oracle introduced the Oracle Fusion Tap management software designed for the iPad, as well as other software package able to download in the App Store inside.
With cloud computing, Oracle to its product line for the new trend encompasses in. After the acquisition of Sun, Oracle product line extensions to the database, middleware, management software, server, storage, and consulting business, its slogan from company.
in his keynote address, Larry announced two cloud computing products, First Northface Denali Hoodie Jackets Sale, the the IaaS level of cloud services, other public cloud (Oracle Public Cloud) service. Oracle has public and private cloud are technically free to switch. In the case of the use of private cloud services, users can pass through the firewall, take pay to use public cloud services.
for many people worried about the security issues behind cloud computing, Oracle said simply security-related business information on their own behind the firewall, then you can be assured that the public and private cloud free to switch only need to give Oracle can.
series behind the product is reflected in Oracle's strategy and ambition. Cao Kaibin seems the editor-in-chief of China's software, the well-known software expert, borrowed from cloud computing, Oracle can be calculated from a simple cloud the product providers become cloud computing service providers.
Reported Oracle fiscal year 2012, revenue from SaaS services is about $ 1 billion, which makes the world's second largest after Oracle become Salesforce.com SaaS service provider.
compared with last year's Oracle OpenWorld, the General Assembly this year to launch a more comprehensive solution. SaaS level, Oracle can provide ERP (enterprise resource planning), CRM (customer relationship management), HCM (Human Resource Management) suite. PaaS level, Oracle is able to provide a standardized platform services in the IaaS level, Oracle's Integrated Systems (Engineering System) servers, middleware, application software combined together to form the hardware and software integrated machine, which is Oracle's strengths.

With the change of the business model aimed Oracle Business opponents begin to transform. Larry some provocative mentioned in the the SaaS level of competitors is the Salesforce, rather than its previous rival SAP. In the IaaS level, Oracle competitors Amazon, and is no longer IBM.
mention of new competitors, Larry has always been rebellious, Salesforce and Amazon can only offer one or two in the three-tier cloud services, but only Oracle provides three levels of cloud services (SaaS, PaaS, IaaS).
difficult, Oracle's strength in these.
Chinese partner strategy
Liu Song told reporters, Next, Oracle Move the China market through technology.
Currently, private cloud, Oracle in the financial services, insurance, telecommunications, and manufacturing Implementation case studies, such as CISDI, Huaxia Bank, Guangdong Mobile (microblogging), Shenhua Group and so on.
a trend.
The hit single will be more difficult.
Oracle's global vice president and general manager of Greater China technology Yusi Cheng said in an interview with reporters, Oracle public cloud data center construction timetable into China, but the Chinese enterprise users can choose Oracle's global platform to use cloud services.
in on Oracle OpenWorld media interviews, when asked about this issue, someone Oracle Greater China executive said, we may cooperate with telecom operators, IDC's Enterprise.
In fact, Oracle has developed a China is no exception. In July this year, Mark Hurd's visit to China and released the latest growth plans. The plan mentioned that Oracle will be a substantial increase in the number of branches in China, and its affiliates will cover all provinces, autonomous regions and municipalities directly under the Central Government, and also to increase investment in the Chinese market.
interview with this reporter, Liu Song told reporters, Digital smart city applications citizen card, around the citizen card can contact many businesses, such as health care UGG Dakota Slippers Sale, education, e-government . And the public card is only one aspect of urban applications, Oracle global smart city, there are many good applications, such as emergency command, urban. These can be expanded in the future.
According to him, the New York City case of a smart city. New York City to establish a cloud service, the formation of a Big Apps. All App application will be won in the city which cloud services, such as tourism map, travel traffic tips, etc.. As the iPhone is a node in the Apple App Store,
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